I help brands cut to the core and communicate in a tone that’s true.
Think of your logo as the face of your brand. Your words? Theyshape its personality.
Words convey your values, your purpose and your promises. They tell your story, pique intrigue and ignite the imagination.
The right personality offers a powerful competitiveadvantage: an emotionalconnection. And that is the very foundation of brandloyalty: with research* indicating that emotionally connected customers have ‘a 306% higher lifetime value’. So yes, your words are just as important as your logo.
No matter the sector, all brands can instil wonder, wisdom and delight.