Hi, I’m Lauren ~ Strategic Copywriter and Tone of Voice Consultant at WORD INK STUDIO.

I help brands communicate in a tone that’s true by turning ideas into words that resonate.

I bring clarity and simplicity: mapping out your key touchpoints while breathing life into your brand persona. I’ll help you find the words that speak to the hearts and minds of your most valuable audience.

My experience spans various sectors, specialising in Sustainability, Luxury & Wellbeing. And for more complex briefs, I also offer academic tone of voice guidelines and development. Whether it’s the journey of an ethically sourced diamond or the chemistry behind nootropic cuisine; every brand has a story to tell. I provide the colour.

BRANDS

RIXO - One & Only Hotels - House & Garden - Cloe Cassandro - NEOM Organics - MODE SEARCH Recruitment - VERTEX Watch Company - 77 DIAMONDS- Dubai’s GOODSIDE Cafe - Jessica McCormack - So It Goes Magazine - E15 Impact Investment - Pelican Agriculture Fund - BeSophro Meditation - F EFFECT Wellness Tech - HOWE London - TAPESTRY Personal PR - SEEDLIP Drinks - PAM Saint Gobain - RAMSAY Fine Art - SPELLBOUND Botanical Delicacies - Ocean Sheroes Foundation.

EXPERIENCE

10 years in Creative Advertising.

Campaign Agency of the Decade Adam & Eve DDB ~ Save The Children, The Financial Times, Carte D’Or, John Lewis, EBay, Mulberry, Harvey Nichols, Colman’s Mustard.

JWT ~ De Beers, Smirnoff, Mr Kipling, HSBC, Patak’s, Kenwood.

VCCP ~ O2, Texaco, Hiscox.